The role of cell phones has changed dramatically. Introduced
to streamline and facilitate long distance communication is now a go-to tool
for grown-ups, professionals, millennials and people knowledgeable enough to
comprehend its functionality for accomplishing tasks, which once looked bleak
to accomplish while relaxing at home.
The society has transformed and businesses have been asked
to switch ways, courtesy- disruption caused due to mobile technology. According
to a stat from the Office for National Statistics, around 61% of adults access
the internet away from office via the mobile device.
The increasing dependency and time spent on mobile devices
indicate that if you as a business owner need to excel, then you got to adopt
modern ways of doing things and going mobile is one of the new trends
disrupting the entire technology space.
However, with mobile, we don’t refer to generating a mobile
version of your existing website, but an entirely new piece of your business in
form of a mobile app. Although, the mobile version has its own importance and
is easily accessible on multiple devices, but a mobile app takes your business
to an altogether new level. Precisely, we point out why you need to develop an accounting
app in this digital era?
A Mobile App
Uplifts Client Satisfaction
There is no factor as important as the client satisfaction.
And believe me, making the client happy is the toughest job. Gone are the days
when you used to fill a form on the website and wait for days to receive a
response. It’s mobile age and customer satisfaction is on everyone’s mind. The
mobile app can help achieve this feat as queries would be solved quickly with
features available at their fingertips while they are on the move. This not
only adds value to customers but also helps to foster relationships.
A Mobile App
Extends Your Reach
According to a study, an average adult in America spends
about two hours thirty minutes daily on a mobile device. This increases the probability
of your business to reach a maximum number of users as they tend to flip
through multiple screens, accessing, researching individual apps and the app
store. The visibility of your app and chances of users opening your app
increases, which isn’t the case with mobile-ready websites.
A Mobile App
Offers Features on the Go
The interface of your app and the features it packs within
hold the utmost importance. Loading your app with crucial features that users
use often and the ones, which your rivals aren’t targeting can add value, but
remember you don’t overdo things. Easy access to the interface with a financial
calculator, tax tables, important dates and more can help you in grabbing a
piece of the pie.
A Mobile App is
an Ideal Tool for Marketing and Engagement
With modern devices taking over, you as a business owner,
need to look out for modern methods of marketing. One such method that can help
you is pushing notification. With mobile app analytics, you can figure out your
target audience and optimize campaigns accordingly before you send them through
to your customers. It has been discovered that push notifications have the
better open rate than emails and text messages. Hence, you can push daily
updates, industry news and more information for maximum engagement. However,
you need to be careful while using this feature as it could backfire if done
over ambitiously.
A Mobile App
Helps You Build a Brand
Today’s market is all about staying ahead of the
competition. Owning an
accounting mobile app separates you from the rest as
still there are very few mobile apps under the CPA umbrella. So, having one can
position you as a thought leader whose footsteps needs to be followed.
Final Words
Accounting apps are rare to find, but not the
mobile app development agencies. It’s the right time to invest in mobile technology,
consulting a potent app development agency that can build a reliable product
and grant you the success wings to fly higher than your competition.
